Q&A with Russell Parsons, Editor-in-Chief of Marketing Week

Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week. Some of the headlines included: - Knowing your audience and what they are interested in - Write about content that matters. What will make a difference in the audience’s professional lives? - Measuring success on impact and influence vs vanity metrics - Sometimes it is essential to say the things that others don’t want to - be bold - Understand the context that you’re writing in - Learn your craft and get as much experience as possible.