QR Codes - Don't Call it a Comeback!

Don’t Call it a Comeback - The QR Code is Back!Are you using a QR code or Quick Response code to link to promotional materials, websites or to your podcast which can be done directly from a smartphone, so people can snap and enjoy it ASAP?Did You Know?QR codes were invented in 1994 to track cars on the assembly line that went out of fashion but have made a comeback.  I remember using QR codes on magnetic car signs when I was selling Avon.  QR codes were once more popular than social media icons used on commercial vehicles.  However, COVID has helped propel QR codes back into fashion due to the isolation and social distancing, because you can scan a QR without touching anything or anybody.Superbowl CommercialA QR code is a scannable code, usually in black and white squares or weird looking checkerboards that can be read with a Smartphone camera with free apps.  The code can contain links to a website, contest, ad, video and of course your podcast directory.QR codes can be created and placed on business cards, television programing, commercials, billboards, merch and even food containers.Money is tight!Money is tight and the cost of printing, paper and business cards can be costly so when creating a Business Card it is wise to add a QR code so that you don’t need to hand out your cards, just show one card with a QR code and ask the recipient to scan it.  Many business card and sticker designers include QR codes as an option in the design process such as CANVA, MOO and Stickermule.Baby Boomers and Social SeniorsYou don’t have to be tech savvy to use a QR code either - something that many boomers and seniors struggle with.  If someone asks about your blog or podcast, you can simply have them scan your QR code that contains your podcast directory and they can listen to your show immediately.  QR Codes works well for your guests; after the interview and when creating cover art for your guest to share, make sure to include a QR code that links directly to their individual episode and not to your entire directory.How Can I Use It?Your QR code should link to your web site that briefly describes your podcast or your social media platforms.  If it goes to your podcast, it should be a link to your trailer.  So use QR codes to promote your podcast on a card, sign, merchandise, billboard, social media posts and car signs especially if you travel a lot.  Use your QR code on your cover art or on bulletin boards at local stores and Farmer’s Markets. Don’t Call it a Comeback! Leave a review on Apple iTunes then head over to Instagram for a shout out on the next show!   #avon #vistaprint #moocards #canva #superbowl #commercials #jitterbug #bitly #boomers #seniors #smartphone #stickermuleSupport the showIf  you are ready to start a podcast and need assistance, please send an email to [email protected] and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises