Quais conceitos devemos usar para definir o público-alvo de uma marca? - Brandster | Brandcast

from Brandster | Brandcast · host Brandster - Branding School

Neste episódio do Tudo Sobre Marcas, recebemos Cynthia Portugal, especialista em pesquisa de marca e comportamento do consumidor, para responder uma pergunta essencial para qualquer projeto de branding:"Quais conceitos devemos usar para definir o público-alvo de uma marca?"Com base em sua experiência com pesquisas qualitativas e quantitativas, Cynthia apresenta os principais modelos e abordagens que ajudam a ir além de estereótipos superficiais. Ela mostra como cruzar dados, comportamentos e motivações para construir perfis que realmente orientem decisões estratégicas de posicionamento e comunicação.

Episode metadata supplied by the publisher feed · Published Jul 9, 2025

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Quais conceitos devemos usar para definir o público-alvo de uma marca? - Brandster | Brandcast

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