Quais perguntas fazer para definir o conceito de marca? - Brandster | Brandcast

from Brandster | Brandcast · host Brandster - Branding School

Neste episódio, Raoni Cusma — estrategista de marca com ampla experiência em projetos de posicionamento — propõe uma abordagem provocativa e crítica sobre o processo de construção de conceito. Mais do que fórmulas prontas, ele convida você a refletir sobre o que realmente importa quando uma marca busca clareza, relevância e coerência.

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This episode is 4 minutes long.

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This episode was published on May 6, 2025.

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