Quality Over Clicks: The Future of Media with Jonah Goodhart

On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now MobianLessons from building and scaling companies that reshaped digital advertising, measurement, and verificationWhy attention—not impressions—is the scarcest resource in today’s media ecosystemHow Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamicsThe disruptive impact of AI on brand safety, verification, and the contextual value of contentHow publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about itWhy context, data, and content remain critical assets in an AI-first worldThe future of publishing, personalization, and community in a zero-click environmentAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.