Quality Over Quantity - Skyler Reeves - Hard Corps Marketing Show - Episode # 266

This week we have Skyler Reeves here to dish out some truth about why having as much content as possible isn’t the best strategy for your marketing plan. To have the best plan possible you want to make sure everything is in tip top shape and that means taking out anything that doesn’t work! If you’re looking to learn more about producing only quality content then check out this episode!      Busted Myths:   Having as much content as possible isn’t always a good thing. Takeaways   When it comes to marketing, quality matters over quantity.  Too much content can drag down the overall effectiveness of your marketing. Generally, if you have a large website the average person will only see 10% of your overall content. So you want all of it to be as effective as possible. Create a hypothesis about what might be working best for your marketing and test it. Once you know what is working best for you, continue to build on top of that going forward.  Take away whatever isn’t working and replace it so it doesn’t drag down your other content.  When you’re developing your new strategies, think of it like a marathon and not a sprint.      Quote of the Show: “If you produce content every single day or every single week, you're producing too much, your quality is going to degrade. And then ultimately a lot of that content is not really going to do anything for your business.” -  Skyler Reeves     Links   LinkedIn: https://www.linkedin.com/in/skylerreeves/ Website: ardentgrowth.com/ Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/Pu1UixWsDYk