EPISODE · Feb 12, 2026 · 9 MIN
全球游客，突然涌向中国春节
from 虎嗅·商业有味道
2026年，越来越多的外国游客，正在把中国春节当成一次兼具文化体验与节日氛围的旅行节点，提前进入中国。很多时候，中国入境游真正需要的，并不是额外创造一个新故事，把原本就存在的传统，持续而克制地呈现出来，会自然生长为全球旅行者心中的文化坐标。【时间轴】00:08 春节，被越来越多外国游客写进日程表03:17 春节入境游热度，地缘关系风向标06:51 越是本土的，越容易走向世界
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全球游客，突然涌向中国春节
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