EPISODE · May 23, 2022 · 20 MIN
Quantifying the Retail Media Opportunity
from Retail Remix · host Retail TouchPoints
Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why? For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Jess Huang, a former Partner at McKinsey & Company. During the discussion, which was part of the Retail Innovation Conference virtual experience, they discussed: The size and growth potential of the retail media network landscape; Why so many retailers are jumping on this new opportunity; and How retailers can develop effective (and profitable) retail media models. RELATED LINKS Watch the RIC session on-demand Get more media network coverage Read more McKinsey perspectives on retail media Download our latest special report on how to capitalize on the media network opportunity
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Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why? For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Jess Huang, a former Partner at McKinsey & Company.
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Quantifying the Retail Media Opportunity
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