Quantifying the Retail Media Opportunity

from Retail Remix Hosted by Retail TouchPoints

Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why? For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Jess Huang, a former Partner at McKinsey & Company. During the discussion, which was part of the Retail Innovation Conference virtual experience, they discussed: The size and growth potential of the retail media network landscape; Why so many retailers are jumping on this new opportunity; and How retailers can develop effective (and profitable) retail media models. RELATED LINKS Watch the RIC session on-demand Get more media network coverage Read more McKinsey perspectives on retail media Download our latest special report on how to capitalize on the media network opportunity

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Quantifying the Retail Media Opportunity

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How long is this episode of Retail Remix?

This episode is 20 minutes long.

When was this Retail Remix episode published?

This episode was published on May 23, 2022.

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