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Jan 4, 2018 42 min

Quartz's Jay Lauf

from Ad Age Insider Hosted by Ad Age - Host Brian Braiker with guest Jay Lauf

In a note at the end of 2017, Quartz publisher Jay Lauf gave his thanks to readers and advertisers, making it a point of pride that the commercial team at Quartz had been "very deliberate" about never putting its inventory on open exchanges. Sounds a bit in-the-weeds, but in a year where brand safety was top of mind for publishers and brands alike, Quartz's five-year resistance to go the programmatic route seems downright prescient today. We discuss this perspective, as well as what it means to be "Quartzy," and how the digital media landscape is shaping up in 2018.

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Quartz's Jay Lauf

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This episode is 42 minutes long.

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This episode was published on January 4, 2018.

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