Queen of LinkedIn – Dee Patni

In this episode, Nick is with Dee Patni to discuss all things LinkedIn and why you should be using it to build relationships with your people Dee explains why LinkedIn, as a social networking site offers something different to social media platforms and shares great tips and information about how you can effectively build long-term relationships and find your ideal clients when you connect and share content and conversations on LinkedIn   KEY TAKEAWAYS Digital platforms are there to help you to be more visible and 4 out of 5 people on LinkedIn are decision-makers With LinkedIn, it’s about building relationships that work over the longer term Positioning your profile and the way you share your content all influence the way you are seen by others You need to understand your client and where they are coming from, your profile should resonant with them Connections, content, conversations and conversions are the steps required Networking is a 2-way profile and you need to post good content and build the relationships The longer people dwell on your profile the more LinkedIn will push it Your content should be engaging and  specific to your ideal market Your headline should make people want to read more and your image should want them to read the headline   BEST MOMENTS ‘Why would you not want to be on a platform where you are in front of the highest percentage of decision-makers, who have the buying power’  ‘Get your profile so that it speaks to your ideal client’ ‘It’s about growing your personal brand and positioning’ ‘Some of my clients have made 6 figures using a free LinkedIn account’   RESOURCES FOR THIS EPISODE Connect with Dee   LinkedIn: https://www.linkedin.com/in/deenita-pattni-linked-in-trainer/ Instagram: https://www.instagram.com/deenita/ Facebook: https://www.facebook.com/groups/thelinkedinlab Find out more: https://go.oncehub.com/30MinuteConsultationCalls     VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.