Quick Hits: 4 Principles for Leveraging Partners to Create Content That Drives Your Brand

A key way to drive credible reach and stretch your equity is to leverage influencers and partners who already have a relationship with a consumer you want to tap into. In this Quick Hit, we bring you the first of four principles and welcome guest Samantha Baier, a sports marketing leader and Director of Integrated Marketing for Charlotte FC. She is an expert in executing these principles and shares her experience in executing content that worked well - and not so well. Make sure to catch the full episode here: https://forthright-people.com/podcast/4-principles-for-leveraging-partners-to-create-content-that-drives-your-brand/