Quick Hits: Creative, unlike art, needs to be objective (vs. subjective)

In this quick hit, you’ll hear from Steve Leder, Founder and Chief Creative Officer of Badge Design who joins us in discussing the important topic of creative strategy. We often talk about the importance of a brief because it gets everyone on the same page. In terms of design, it is imperative that the brief translates into a creative strategy that the entire team can get on board with from the get-go to produce the desired result. This speaks from the lens of “art vs. design” and the difference between the two when it comes to being subjective for the greater good of the project. For more insights, you can find the the full length episode here: https://bit.ly/3sCRuvJ.