Quick Hits: How Marketing & Branding Boosts PE-Backed Firms with Marc Rust, Consequently Creative

Historically, many PE-backed firms don’t take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? In this Quick Hit, you’ll hear from Marc Rust. He’s the Managing Director of Consequently Creative (CQC), who helps private equity increase portfolio company valuations & navigate change with brand momentum. Listen to the full episode here