EPISODE · Jul 29, 2026 · 15 MIN
Quick Hits: How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta
from Strategic Counsel by ForthRight Business · host Anne Candido and April Martini
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It’s hard to own the attribution of this content. And, it often comes off sounding like AI and not you. But, what if you were intentional in the way you train AI to represent you in voice and POV? In this Quick Hit, you’ll hear from Patrice Greene & Kathy Macchi. They’re the Co-Founders of Inverta, the #1 AI-powered B2B growth marketing agency. Check out the full episode here
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Quick Hits: How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta
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