Quick Hits: How to Win as an Underdog Brand with Paul Mellor, Mellor&Smith

from Strategic Counsel by ForthRight Business · host Anne Candido and April Martini

Sure, it’s nice to be the category leader. But, there can only be one leader - making many of us underdogs. In this Quick Hit, you’ll hear from Paul Mellor, Founder & Managing Director of Mellor&Smith. They’re an advertising agency specializing in getting Underdog brands NOTICED. Make sure to check out their 13½ Ways to Grow Your Underdog Brand. And listen to the full episode here

Episode metadata supplied by the publisher feed · Published Jan 14, 2026

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Quick Hits: How to Win as an Underdog Brand with Paul Mellor, Mellor&Smith

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