Quick Tip: Options May Be Costing You Searches

Is it a sunroof or a moonroof? Or more importantly, are customers shopping and narrowing their search down online by sunroof or moonroof? This option, and many others can be costing car dealers search results on their vehicles depending on how they put it in their comments. Do you you the OEM explanation of the vehicles options or do you word the options on how consumers search or on how the major websites allow them to search?