Rachel Franchina: The People Powering Public Lands

Rachel Franchina, Executive Director of the Society of Outdoor Recreation Professionals, joins Bill and Anders for a conversation about leadership, resilience, and the people behind America’s favorite wild places. Together they look at what it means to build a healthy and sustainable recreation workforce in a time of shrinking budgets, early retirements, and record visitation. The conversation also explores how climate change is reshaping recreation design, how career pathways can evolve to attract and retain new generations, and how joy, community, and shared purpose keep people in the work even when resources are scarce. It’s a grounded, hopeful look at the future of the profession that keeps us all outdoors.Learn more and access the links and resourced mentioned in today's episode at our website, thewildidea.com.