Rachel McConnell
from Content Strategy Insights Hosted by Larry Swanson
In Rachel McConnell's world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly. Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK. Her team is a mix of content professionals from both UX and publishing backgrounds who work across a variety of products. This gives her plenty of opportunities to optimize their internal systems and plenty of ideas for both formal training programs and informal knowledge sharing. As her team increases its capabilities and design maturity, they also help raise the digital maturity of the whole company. https://ellessmedia.com/csi/rachel-mcconnell/
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