Racism and Discrimination in AI and a Good Way to Fight it. A chat with Rolf and Roscoe from LERMA/.

In an era where AI tools are revolutionizing various fields, the world of advertising and marketing is no exception. While Roscoe McGee and Rodolfo Ruiz immersed themselves in groundbreaking AI projects at the agency, they, alongside their innovative peers, identified a pressing concern: the tools weren't as inclusive as LERMA's envisioned creations. Committed to forging a more inclusive future, they sprang into action. Today, on the 7th episode of the 5th season of Loud and Clear, they delve deep into their inspirations and the groundbreaking technology they've harnessed to tackle an issue that's paramount to us all. Tune in, join the conversation, and remember – the future is not only ours to experience, but ours to shape. Also reported on AdAge on the article you can read here. Guests: Roscoe McGee, Content Creator & Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Producer: ⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠LERMA/⁠