Rael Cline
from It's Always Day One Hosted by It's Always Day One
Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.In this episode we discuss:What is customer lifetime value, why you need to think about it, and how to get accurate data around itWhat opportunities are presented when you have a strong understanding of your customer dataWhy the purchase journey is so important, how can help your customers and help yourselfWhy most brands ACOS targets are completely wrongRa...
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