Raide: Building a Solutions-Based Backcountry Brand
from GEAR:30 Hosted by BLISTER
Luke Koppa sits down with Kyle Siegel, the founder of Raide, which is one of the newest players in the backcountry softgoods category. They launched with a lightweight 40-liter backpack that immediately made a splash when it was released, so we sat down with Kyle to learn about how — and why — he started Raide. We cover the problems he’s looking to solve; how he went about doing so with the Raide LF 40 pack; we do a deep dive on some of the latest high-end, ultralight pack materials; the challenges and benefits of running a new, small business in the category; what we should expect from Raide in the future, and more. RELATED LINKS: Episode Sponsor: Pulse Boot Lab & Ski Co. Join Us at Blister Summit 2024 Become a Member & Get Yourself Covered: BLISTER+ Blister First Look: Raide LF 40L Pack TOPICS & TIMES: Kyle’s Background (3:28) The Problems Raide is Attempting to Solve (6:19) Prototyping Process & Must-Have Features (12:15) Deep Dive: Materials (17:00) Raide LF 40L: Overview (28:07) Raide’s Future Products (35:57) Running Lean & Nimble as a Small Business (43:32) Raide’s Athlete Team (46:17) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Off The Couch
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