EPISODE · May 14, 2026 · 5 MIN
Raise Prices Without Losing Customers
from 10X Applied · host Dr. Shena Dixon Mason, Esq.
Inflation and cost creep are squeezing margins, but many founders under 1M hesitate to raise prices or do it randomly. In this episode, Dr. Shena shows you how to design pricing with discipline, measure the impact on conversions and fulfillment, and communicate value with clarity instead of panic. You’ll walk away with a 10X Pricing Audit that turns emotional pricing into structured, scalable profit.
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Raise Prices Without Losing Customers
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