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Jul 3, 2021 39 min

Ramli John: Product-led onboarding

from The Audience Explorer

Ramli has written a great book called "Product-led onboarding". Matthias has to onboard new users to his SaaS called "GetTheAudience", and so he read Ramli's book and thought it would be a great idea to have him on the podcast. It turned out to be a great chat! Ramli talked about - an interesting approach that got them the first audience for their company - why sales-led firms should now make the move to become a product-led organization - and what makes a great onboarding experience for new users Read the transcript here: - https://gettheaudience.com/e18-ramli-john-product-led-onboarding/ Find Ramli on Twitter @RamliJohn and on the web at ProductLed

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Ramli John: Product-led onboarding

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