Episodes
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Steph Smith: How to become successful as a content creator
Steph Smith is a growth marketer, writer, and indie maker. She wrote “The Guide to Remote Work That’s Not Trying to Sell You Anything” and "Doing Content Right". Steph and Matthias join on The Audience Explorer for a chat. Steph shares two interesting topics here: 1) How she found the audience…
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Coaching call with Charles-Olivier Demers, founder of Feedback Farm
Charles-Olivier Demers joins me on The Audience Explorer for an audience modeling discussion, to figure out who it is exactly that he will be helping in his newly founded SaaS business. Read the full transcript of the episode here. Find Charles-Olivier on Twitter: https://twitter.com/co_demers
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Marie Martens: Getting an audience by cold outreach and other methods
Marie co-founded Tally with her partner Filip, in the summer of 2020. Filip is into tech, she is into marketing – a magic combination! Marie shares with us the different ways and methods that she used to get the first users and customers for the Tally form builder software. That's a really...
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Coaching call with new founder Paulina Sáez
Paulina Sáez joins me on The Audience Explorer for an audience modeling discussion, to figure out who it is exactly that she will be helping in her newly founded business. Read the full transcript of the episode here. Find Paulina on Twitter: https://twitter.com/PSaezT
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Colleen Schnettler: Finding your audience on a marketplace
Colleen founded simplefileupload.com and went "product first" with it. She wrote the code, found a platform on which to publish and sell it, and has repeatable success with it. Matthias normally recommends to go "audience first", but Colleen managed to get her product off the ground with the...
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Rob Fitzpatrick: How an entrepreneur’s journey yields compound interest
Matthias admires Rob's book "The Mom Test", so he decided to invite Rob to chat about all things customer and audience development. It turned out that Rob has a pretty unique system to develop products. He shares it in such a unique, easily understandable way that Matthias suddenly shouts out…
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Alex Llull: How an entrepreneur actively built his own audience for a profitable business
Matthias knows Alex from Twitter, as someone who is creative and always stands out with his tweets, always value-packed tweets and so visually appealing. Alex lives in Spain. He lost his job in 2020 due to COVID, but he decisively founded his own business as a social media consultant, content...
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Kevon Cheung: How to develop an audience for (and by) building in public
Matthias meets with Kevon on video. They know each other from Twitter, and Matthias admires Kevon for his talent to communicate as a real human. They take a deep dive on how to do audience development, to become the go-to person for a topic and offer courses on it. In Kevon's case, the topic is...
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Nesha Mutuku: Customer conversations, why not at the dentist or at a baby shower?
Matthias encounters the most enthusiastic young startup founder he ever met before. Nesha co-founded Swally, a habit-building app that will make you spend wisely. It analyzes your financial behaviour, helps you create a budget, and it informs you right on the spot about how much you can spend...
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Sharath Kuruganty: The beauty of having an audience for your product
Sharath and Matthias have known each other for a long time, only from Twitter. Today, they got a chance to meet "in person", i.e. in a video call for a podcast recording. Sharath co-founded shoutout.so, a startup that makes it possible for founders to collect positive shoutouts and display them...
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Ramli John: Product-led onboarding
Ramli has written a great book called "Product-led onboarding". Matthias has to onboard new users to his SaaS called "GetTheAudience", and so he read Ramli's book and thought it would be a great idea to have him on the podcast. It turned out to be a great chat! Ramli talked about - an interesting...
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Rosie Sherry: Community building – nowadays!
Rosie and Matthias had a deep and enjoyable conversation about community building. Rosie reveals her latest thoughts on... - what community building is, - what it really takes to be a good community builder, - and why community building seems to be easy and hard and the same time! Read the...
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Justin Jackson: Audiences, Death Wish, and White Dudes
Justin and Matthias went deep down into the rabbit hole of audience building. The ride became philosophical and also touches social and societal aspects at the end. What an amazing journey! Learn more about how Justin Jackson, co-founder of transistor.fm and active podcaster by himself, thinks...
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Michele Hansen: Learning from your audience
Michele and Matthias talk about how audience development has changed over the years, on the way from a totally new SaaS startup to a mature business with many customers, today. They discover that finding the first members of an audience can be really easy, but that it can also be quite...
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Boris Tane: Turning bookmarks into tangible value
Boris and Matthias, both indie hackers, talk about getting your first audience and having conversations with them. Boris tells us how he got started with bkmark.io, his online bookmarking service, and how he discovered through conversations that this service could be used in an unexpected way so...
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Corey Haines: Developing a diverse community of marketers
Corey and Matthias talk about a lot of interesting topics: - Marketing is earning trust at scale - Consistently building an audience/community has a compounding effect - Marketing as a service to help other people find and receive your product - Keeping your thoughts organized using the...
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How an Indie Hacker achieves a sustainable workload
As an indie hacker, you're a single-person company. You work in all roles at the same time: Programmer, CEO, marketing team, blogger, web designer, etc. etc. How on earth can you stay sane in your mind, and get all this stuff done at the same time, without overloading yourself? See the corner…
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Does your indie software have enough quality?
What is software quality, and what does it mean for an indie hacker? Can you find out what qualities (yes, it's a plural!) you need for your own product? Yes, you can! Matthias shows what happens if you take an existing quality standard (like ISO 25010) and check your situation as an indie…
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Dev lab news: Hunters and Gatherers (the new browser extension)
What is better: Hunting for an audience or gathering it? From his development lab, Matthias tells a story about a totally new browser extension that he's currently building. Users of GetTheAudience will be able to automatically gather an audience while surfing Twitter, instead of hunting (i.e....
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Arvid Kahl: Your audience is already out there!
Two Germans having a conversation in English: Enjoy listening to the interview! Read the transcript of the podcast here, and see what was mentioned in the episode: https://gettheaudience.com/e09-arvid-kahl-your-audience-is-already-out-there/ Links mentioned in the podcast: The Embedded…
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Lesley Sim on Bootstrapping a WordPress business
Listen to Lesley's story how she co-founded her first startup, then pivoted by zooming in on one valuable feature, worked with her first audience, and about the goals that she is now persuing as a co-founder of NewsletterGlue. Enjoy listening to the interview! Read the transcript of the podcast...
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Brendan McAdams on dealing with more than one audience at a time
Listen to Brendan's story how he got to work with his first audience and about his perspective on what good salespeople should do and not do. Enjoy listening to the interview! Read the transcript of the podcast here, and see what was mentioned in the episode: -...
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Tom Libelt on systematized marketing and audience building
Matthias has his first guest for the show: Tom Libelt. Matthias is amazed about how Tom has gained clarity about three distinct types of audiences he is selling to, and that he systematized most processes so that they run while he isn't looking at them! Enjoy listening to the interview! Read the...
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How to engage with your audience
Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e05-how-to-engage-with-your-audience/ Books mentioned in the podcast: - Dale Carnegie: How to Win Friends and Influence People Links mentioned in the podcast: - Zoom: https://zoom.us/…
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Selecting the right audience members to work with
Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e04-selecting-audience-members-to-work-with/ Links mentioned in the podcast: - Steve Blank: Get out of the building - Tony Ulwick: Jobs to be done - Swipe Files Community Videos…
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How to understand your audience
Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e03-how-to-understand-your-audience/ Links mentioned in the podcast: Books and fun stuff: - Howland Blackiston: Beekeeping for dummies - On Amazon: Beekeeper coffee mug Twitter…
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How to search for your audience
Read the transcript of the podcast here: - https://gettheaudience.com/e02-how-to-search-for-your-audience/ Links mentioned in the podcast: Blog posts: - Jelmer Pé: The ultimate guide to building audience-first Books: - Alex Banks and Eve Porcello: Learning React Online courses: - ReactJS Videos…
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The first 50 days of a new startup: The GetTheAudience story
The transcript for this episode: https://gettheaudience.com/e01-the-first-50-days-of-a-startup/ Links mentioned in this episode: On day #6, I set up a public roadmap for my startup. You can find it at https://projects.mbohlen.de/project/mbohlen-get-the-audience/kanban
About this show
Founders and Indie Creators: How to find the audience for whom you build your product – and what to do when you meet them!
Hosted by
Matthias Bohlen
Categories