Rasputin, ROI & Inefficient Marketing Practices that Just Won’t Die

In Episode 1 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI. Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and product line management. He currently serves as Chief Digital Officer at ArkHaven Platforms. Previously, he held the position of Vice President Digital Operations, Marketing and ESG at TEAM, Inc., focusing on digital transformation initiatives.What You’ll Learn in This EpisodeRecognizing bad marketing habits: How inefficient methods prevent growthSales and Marketing Alignment: Why teamwork and shared budgets matter.Internal Marketing: Why sales teams need better support.Martech and AI Tools: How advanced tools can help marcom professionals drive resultsData-Driven Decision Making: How it contributes to energy marketing successEpisode Breakdown:[00:00] – Introduction of Podcast & Guest Peter Shwets[02:32] – Identifying bad marketing habits[04:37] – Misalignment between sales and marketing strategies[05:54] – Synchronizing budgets and shared ROI goals[08:03] – Data-driven sustainability in marketing[09:40] – Reacting quickly with real-time campaign insights[12:04] – Understanding changing buyer personas[14:04] – Internal marketing and enabling the sales team[20:29] – Brand awareness: the overlooked growth engine[25:02] – Martech and AI: Tools for smarter, faster marketing[28:44] – Outsourcing marketing: Striking the right internal vs external balance[31:51] – AI use cases, from automation to insight generation[34:32] – Avoiding gimmicks: AI and Martech with a purpose[38:47] – Final advice: Trust the data and be open to change[41:00] – About ArkHaven Platforms and Peter’s missionFollow our Guest Peter Shwets on:LinkedIn: https://www.linkedin.com/in/peter-shwets-6621627/ Instagram: https://www.instagram.com/pshwets/Twitter: https://x.com/pshwets ArkHaven Platforms: https://www.linkedin.com/company/ark-haven-platforms/ Team, Inc.: https://www.linkedin.com/company/team-inc1/ Follow the Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360