Ray Almeda, Global PR Lead, EA Sports

The video game industry did $235 billion in revenue in 2022, and that number is expected to jump to $321 billion by 2026. Six of the 20 best-selling games in '22 were sports titles, and two of the top 7 in sales are produced by Electronic Arts, or EA. Ray Almeda, a former gaming journalist, is now the Global PR Lead for EA's sports portfolio, overseeing the NHL and PGA TOUR franchises, among several others. He joins the podcast to talk about his career path, the scope of his duties now, the mind-bending technology behind the games, and where he thinks the gaming industry is heading.