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Oct 14, 2012 5 min

Reaching Consumers Across Multiple Screens - Webcast Preview

from Comcast Spotlight Take Five

Today's consumers are viewing video on multiple devices. In fact, more than two-thirds of total media time is now spent on two screens: TV and online.* Consumers have also discovered how to increase the media viewing minutes in their day by using both screens at the same time. These trends, however, present both challenges and opportunities for advertisers. Watch this brief video to hear from industry experts who are taking the lead using these two powerful mediums together to increase the reach, engagement and effectiveness of their clients' campaigns.

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This episode was published on October 14, 2012.

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