EPISODE · Apr 13, 2023 · 42 MIN
Reaching Millennials with User Generated Content & Advertising with special guest Adam Dornbusch of EnTribe
from Deconstructing Data · host BDEX
In this episode, we have Adam Dornbusch, CEO and Founder of EnTribe, who will share his insights and knowledge on reaching millennials with user-generated content, identity resolution, and the importance of first-party data in advertising today. Adam has more than 20 years of experience building domestic and international multiplatform businesses. Before founding EnTribe, Adam spent four years building the Community Content & Rewards program at GoPro, where his team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home, and In-Store marketing. During this episode, Adam will reveal how EnTribe uses AI, image recognition, identification, EXIF metadata, and other technologies to verify ownership, and will provide insights on working with actual customers versus paid influencers. Adam will also discuss the opt-in era and share tips and tricks to help prepare marketers for the future. He will offer advice on how to make ads feel more authentic, trustworthy, and not subject to the transactional social media landscape of today. In closing, Adam will share how listeners can find him and we'll also discuss how to find Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter. Additionally, we'll provide a QR code to bdex.com, where listeners can try out BDEX's Omni IQ, an analytics tool that provides insights on gender, birth year, and household income. Don't miss this insightful episode that will leave you with valuable knowledge to apply in your marketing and advertising strategies. Remember, no pain, no gain! So tune in and let's deconstruct some data. Connect With Adam Dornbusch LinkedIn: https://www.linkedin.com/in/adamdornbusch/ Connect With EnTribe Website: https://www.entribe.com LinkedIn: https://www.linkedin.com/company/entribe/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:38 Introducing Adam Dornbusch of EnTribe 7:14 Reaching Millennials with User Generated Content 15:29 What is Identity Resolution? 21:03 Why is First Party Data so Important? 26:17 The Power of Influencer Content 31:17 What's In Your Tech Stack? Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #DeconstructingData #Technology #Data
What this episode covers
In this episode, we have Adam Dornbusch, CEO and Founder of EnTribe, who will share his insights and knowledge on reaching millennials with user-generated content, identity resolution, and the importance of first-party data in advertising today. Adam has more than 20 years of experience building domestic and international multiplatform businesses. Before founding EnTribe, Adam spent four years building the Community Content & Rewards program at GoPro, where his team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home, and In-Store marketing. During this episode, Adam will reveal how EnTribe uses AI, image recognition, identification, EXIF metadata, and other technologies to verify ownership, and will provide insights on working with actual customers versus paid influencers. Adam will also discuss the opt-in era and share tips and tricks to help prepare marketers for the future. He will offer advice on how to make ads feel more authentic, trustworthy, and not subject to the transactional social media landscape of today. In closing, Adam will share how listeners can find him and we'll also discuss how to find Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter. Additionally, we'll provide a QR code to bdex.com, where listeners can try out BDEX's Omni IQ, an analytics tool that provides insights on gender, birth year, and household income. Don't miss this insightful episode that will leave you with valuable knowledge to apply in your marketing and advertising strategies. Remember, no pain, no gain! So tune in and let's deconstruct some data. Connect With Adam Dornbusch LinkedIn: https://www.linkedin.com/in/adamdornbusch/ Connect With EnTribe Website: https://www.entribe.com LinkedIn: https://www.linkedin.com/company/entribe/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:38 Introducing Adam Dornbusch of EnTribe 7:14 Reaching Millennials with User Generated Content 15:29 What is Identity Resolution? 21:03 Why is First Party Data so Important? 26:17 The Power of Influencer Content 31:17 What's In Your Tech Stack? Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #DeconstructingData #Technology #Data
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Reaching Millennials with User Generated Content & Advertising with special guest Adam Dornbusch of EnTribe
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