Reaching Moms Through Schools - Purse Strings

What this episode covers

Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. They discuss a case study involving the Proctor and Gamble brand Bounty and the success of reaching moms through schools.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 36 minutes long.

When was this Purse Strings episode published?

This episode was published on August 2, 2011.

What is this episode about?

Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and...

Can I download this Purse Strings episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.