Reaching new audiences

In this episode, we're talking about how you can use your podcast to reach a wider audience than ever before. We dive into the strategic move of filming your podcast episodes, turning a single piece of long-form content into a powerful marketing engine. We discuss how to prep for this ahead of time, thinking about how you'll repurpose the footage for different social media platforms.You'll learn about the different formats required for platforms like Instagram, TikTok, and YouTube Shorts (portrait) versus YouTube's full-episode format (landscape). This is a crucial step, especially if you plan to use any of your content for sponsored ads. We'll walk you through the process of taking your full-length video and cutting it into multiple short, engaging clips.We also explore the art of the hook. We'll show you how to find those moments in your podcast that will grab a viewer's attention with both audio and visual elements, helping your content stand out in a crowded social media feed. Once you've started testing different creative approaches, we'll talk about how to analyse your audience's reaction, focusing on what gets good reach and engagement. This will help you double down on what works. Finally, we'll cover the importance of including a clear call to action, reminding your audience to subscribe or follow you to ensure you're converting that new reach into loyal followers.