Reaching Your Target Customer With Jesús Requena

Integrating PLG motions into your company never has a one-size-fits-all solution, but taking notes from previous success stories can be incredibly insightful. In this week’s episode, we’re joined by Jesús Requena, a highly experienced Growth and Marketing professional who previously worked at successful companies such as Unity, Figma, and Falcon. Today, we’re thrilled to hear about his extensive experience in leading teams and companies to grow through best practices and case studies in product-led growth! Tune in as Maja and Jesús discuss how to identify the best-fit PLG motion for your business model, reach your ideal customer, and how to actually nurture a strong and supportive community of users. If you’re passionate about optimizing your acquisition and activation processes, then this episode is perfect for you! Join us for an episode jam-packed with realistic advice, tried-and-tested strategies, and a wealth of experience to learn from our esteemed guest.  Key Takeaways [0:40] The Beginning of Jesus’ Story [3:15] Which PLG Motion Is Best For Your Company [7:50] The Secret to Identifying Convertable Customers [11:15] High-Level Case Studies From Jesus [14:55] How To Find Your Target Customer [19:10] The Easiest and Most Effective Way To Collect Data [22:05] The Problem With Traction Channels [25:05] Which Metrics You Should Be Tracking [30:10] How To Achieve High Organic Acquisition  [31:43] How To Know If Affiliate Programs Are Right For Your Brand [33:15] Nurturing A Community For Long-Term Support [38:45] The Key To Testing Out Hypotheses  [44:25] Shift Your Perspective On Failure About Jesús’ Requena Jesús’ Requena is currently Marketing + Growth at Hex and previously served as the VP of Growth Marketing at Figma. He’s passionate about helping companies grow and focus on user value to attract, activate and convert users to paying customers. Profile Jesús on LinkedIn