“Reading the Room Beats Reading the Screen”

In this episode of the ISP Podcast, Jordan sits down with Ryan O’Sullivan — author of Building B2B Relationships, PhD graduate, and Fellow of the ISP. Ryan shares how his international studies and career shift from finance to sales leadership shaped his perspective on what really drives success in sales.✅ Why in-person conversations are still the most powerful way to build trust✅ How global experiences influenced Ryan’s approach to leadership and relationships✅ Practical lessons from Building B2B Relationships that every salesperson can useWhether you’re starting your career or leading a team, this conversation will remind you why sales is still about human connection first.#SalesPodcast #B2BRelationships #SalesLeadership #ProfessionalSelling #TrustInSales #InstituteOfSalesProfessionals