Real Buys RE/MAX: What This Means for Realtors in 2026

In this episode, we dive deeper into what’s actually working in social media marketing for realtors right now. What actually works vs. what's cringy.We also unpack a major industry shake-up: Real buying RE/MAX. What does this move mean for brokerages, agents, and the future of real estate brands?Plus, a surprising stat that’s shaping today’s market—4 out of 10 homebuyers in 2026 are getting help with their down payment. We explore what’s driving this trend, how it impacts affordability, and what realtors should be doing to better serve this growing segment.Submit your questions for Jay and Ryan to answer on the podcast here!