Real Estate Price Reductions: What Agents Must Do After the Seller Says Yes

Your seller finally agreed to reduce the price. Now the real work starts. Changing the MLS and waiting for buyers is not a strategy. In this episode, Tim and Julie Harris explain why a meaningful price adjustment should be treated like a second listing launch. You'll hear how to determine whether a reduction is large enough to change buyer behavior, why sellers need consistent communication before the pricing conversation happens, and what agents should do immediately after the new price goes live. Tim and Julie also break down how to contact previous showing agents, reactivate buyers who liked the property, use reverse offers when buyers haven't written contracts, reach buyers who now qualify at the new price, and completely relaunch the property's marketing. You'll also learn why the agents who succeed in the changing 2026 real estate market won't simply rely on automated marketing or AI. They'll combine technology with stronger communication, prospecting, negotiation, past-client relationships, and centers-of-influence marketing. For listing agents, the lesson is simple: don't reduce the price and wait. Reposition the property, relaunch the marketing, communicate the plan to the seller, and actively go find the buyer. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.