Real Estate Revamp | Todd Alexander – Head of Marketing at Ray White

🎙️ Real Estate Revamp | Todd Alexander – Head of Marketing, Ray White GroupIn this episode of Real Estate Revamp, Rex and Daniel welcome Todd Alexander, Head of Marketing at Ray White Group.Todd shares his journey from a 14-year career in hospitality to leading marketing for Australia's largest real estate franchise network. He discusses how customer experience, mentorship, and strong leadership have shaped his approach to building one of the industry's most recognised brands.The conversation explores modern marketing strategies, including Todd's five content pillars for real estate professionals, why authenticity and consistency matter on social media, and how agents can build stronger personal brands by focusing on their communities and customers.Todd also shares insights into leadership, team culture, and brand custodianship, explaining why feedback, collaboration, and empowering people are essential for long-term success.Looking ahead, he discusses the growing role of AI in real estate marketing, how Ray White is embracing new technology, and why innovation should always support stronger customer relationships rather than replace them.This episode is packed with practical marketing advice, leadership lessons, and valuable insights into the future of one of Australia's most recognisable real estate brands.