Real Estate Routines and Market Shifts with Tina Goldrick

In this episode of Better Your Business, Cher Goetz sits down with Tina Goldrick, a full-time real estate agent with 18 years of experience in the industry. Tina shares how she moved from the casino industry into real estate, what it was like starting in a male-dominated office, and how the culture of collaboration has changed over time. She also opens up about routines, market shifts, client alignment, response time, and the business lessons that came from a challenging year. In this episode you will hear: [01:32] Tina’s early days in real estate and what it was like entering a male-dominated industry.[04:47] How Tina’s real estate career evolved through teams, brokerage roles, listings, and eventually going individual.[07:12] The importance of building a real estate business that supports both professional success and family life.[08:10] Tina’s morning routine, from coffee and supplements to dog walks, fitness, and preparing for the day.[11:48] How routine impacts Tina’s mental health, productivity, and ability to stay grounded.[16:11] Tina’s honest take on the current real estate market and how it has shifted since 2024.[18:23] Why sellers need to understand pricing strategy and the risk of chasing a down market.[21:28] The simple business habits Tina has brought back, including handwritten notes, CRM updates, and database touchpoints.[23:32] Why consistent database follow-up still matters in a slower or more balanced market.[25:34] How Tina determines client alignment and why she has become more intentional about who she works with.[31:00] Tina’s biggest business flex: fast response time and staying on top of client communication.[34:58] The hardest season in Tina’s business and the personal and professional shifts that helped her move forward.[38:00] Tina’s experience at The Agency, meeting Mauricio Umansky, and her take on real estate reality TV.[47:12] What newer agents are struggling with and why lead generation, work ethic, and mentorship still matter.[55:36] Tina’s shoutouts to women in real estate and her excitement about expanding with Gale Group in KW.Connect with Tina:Instagram: @tinagoldrick_realestateCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f