Real Stories, Real Trust: Tapping into the Human Side of Nonprofit Marketing

Recorded live at SocialNext: Ottawa 2026, Daniel Francavilla, brand and content strategist and founder of The Good Growth Company, joins host Alex to explore what it really takes to build trust in the nonprofit and public sector space.The Good Growth Company supports nonprofits, social purpose organizations, and governments with training and facilitation across marketing, communications, leadership, and fundraising. Daniel also teaches at OCAD University and George Brown College.Daniel breaks down why a brand-first approach matters more than ever, how misinformation and AI are reshaping the way organizations need to think about their reputation, what dignity-first storytelling actually looks like in practice, and why retention beats constant acquisition every time.Because in a world full of AI-generated content and eroding trust, the organizations that show the real people behind their work will always stand out.Thanks to our Editors, Producers, and Guest Host from Phantom Productions and WebMarketers.This episode was recorded live at the Ottawa Conference and Events Centre during SocialNext: Ottawa 2026, Canada's leading conference dedicated to nonprofit and public sector marketers.SocialNext is part of the SocialNext series, Canada's leading platform for marketing conferences, media, and community.