Real Talk with Lisa Johnson: Trolls, Triumphs, and True Growth

In this episode of the Your Dream Business Podcast, I chat with Lisa Johnson—global business strategist and Sunday Times bestselling author. Lisa opens up about how she bounced back from online hate and went on to have multi-million dollar launches. We talk about how every business journey is different and why cookie-cutter strategies don’t really work. We also get into the real stuff—like dealing with trolls, what it’s really like to run a successful business, and how the online space is constantly changing. Lisa shares tips on growing your email list, running affiliate launches, and how her idea of success has shifted over time. If you're a coach, course creator, or membership site owner looking to grow, this episode is packed with honest advice and practical strategies.   KEY TAKEAWAYS COVERED IN THE PODCAST   Your path is your own – There’s no one-size-fits-all formula for success. Lisa’s journey proves that doing things your own way can lead to massive results. Resilience is key – Facing online backlash didn’t stop Lisa—it fueled her growth. Learning to handle criticism is part of building a strong, sustainable business. Strategy + honesty wins – From list-building to affiliate launches, Lisa shares real strategies that work—no fluff, just what’s actually helped her scale her business.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lisa Johnson on Website, Instagram, Facebook Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Do you ever wish you could lift the curtain behind a very successful business where they are making millions and find out what it's really like to earn that money and to run a business of that size? Well, today that is exactly what my guest is talking about. Lisa Johnson is an online business og, and her latest launches bring in millions. However, Lisa has had her fair share of online backlash that she has had to deal with, including 16 pages of negativity on the Mom's net platform. How on earth do you deal with that? In today's very honest, very vulnerable, and. Quite frankly, amazing episode. This is what Lisa and I talk about. Hello and welcome back to another episode of the Your Dream Business Podcast. Now today's episode is an interview and with all the interviews that I do, I go back if it was like a little while, even if it was like a few days ago, unless I'm doing this. Immediately after the interview, I go back and [00:02:00] just scan through the interview and I went to scan through the interview and I ended up watching the whole thing, which is really weird when it's your own podcast because obviously I was part of it. But that should give you an indication as to how good. I think this episode is today I'm interviewing Lisa Johnson. For those of you who don't know Lisa, she's a global business strategist and a Sunday Times bestselling author who makes 90% of her money through passive income streams. She's very much in the online space that would sum that up. She passionately believes that every business owner's journey is unique and. The one size fits all approach that dominates the online coaching and mentoring world is fundamentally flawed, inspiring her to take a stand at the forefront of ethical and integrity driven business. Strategic advice, obviously, you know, I'm reading this and I hate reading bios and I'm rubbish at it. Lisa's been featured on numerous TV shows and has appeared in national papers, magazines like Telegraph, psychologies Magazine, the [00:03:00] Guardian, the Fast Company, and has had a Forbes article that's gained over a quarter of a million views in a week. Her podcast, making money online has been downloaded over 420,000 times and has reached number one in the business Podcast charts. In one launch alone during the pandemic, she made 3.8 million in a week earning 1.5 million in her first hour of sales. So she is an online business OG and is a UK online business og. And I'm a little bit annoyed with myself that I've never. Had her on before now, and I actually say that on the interview to her. This interview was awesome, really, really good. Like I said, I went to watch it to make notes to what I could say in this introduction, and I ended up watching the entire thing. And we talk about, so mainly we talk about a few different things. We talk about how the industry's changed because she's been in it as long as I have. We talk [00:04:00] about. Online trolls because if you know Lisa, you will know she has had her fair share of people saying stuff about her online. I'd say fair share. I'd say probably the lion's share of it. We have a super honest conversation about what that must feel like, what it's like to handle how she feels about it now, we then have an honest conversation about. Does that mean or is that one of the reasons she's more successful than me? Because more people know who she is and she gives an ex amazing, unbelievable figure of how much money she earned based off someone being controlled and saying horrible stuff about it. So it was, it was really fascinating. We then go on to talk about launching and affiliate launching. She's just had a very successful launch, but she again, tells us very honestly what it's like to have affiliates on her do her launch with her and what went wrong and what went right. It was just. It was just super, super honest. It was [00:05:00] really honest, really refreshing, and it really does give you an insight to when you see people's businesses online and you see how hugely successful they are from a financial point of view, what is it like to actually live in that business and be in that business? What does she worry about? What does she struggle with? And honestly. I really enjoyed this conversation. I thought it was awesome. I thought she was great, and I think you're gonna get so much out of it. And you're also gonna find out that it's not just about the money, and that was so reassuring and helpful to hear. So I hope you're gonna really enjoy this episode. I really would love you to, as always, show us what you think. Tag me in, tag Lisa in, go and find us on Instagram. Please, please do go and let us know what you think. But. I thought this was a great episode. So without further ado, here is Lisa. Lisa, welcome to the podcast. Thanks for inviting me. [00:06:00] I am very excited about this episode and about the conversations we're gonna have, and it's almost like, I don't know where to start or what things I wanna talk about. I think where I want to start is. Now we don't do intros. I've already done an intro on who you are, but you've been in this industry a fair chunk of time and you are successful in this industry. How has it changed and how has it changed you? Lisa: It's changed loads and, and it's really weird because I remember for ages feeling like a newbie in this industry. And now there has been a sudden switch, I think like, 'cause it's over eight years, there's this sudden switch of people going, you've been in in this industry. And one of the longest people, I'm like, I was new. How am I now suddenly one of the longest. But I think it's 'cause so many people come in and disappear. And I have been here all along. The changes have been immense, like. The changes in launching, you know, it's completely changed how we do things, the changes in our audiences and how smart they are. Like they're [00:07:00] really clued up these days. You can't pull the wool over their eyes, which is a brilliant thing. That nobody's really being taken in anymore by any kind of pyramid scheme or anything like that. And I used to talk about these things a lot, and then I realized recently I don't need to,...