Real World Marketing with Jeanne Hopkins

In this Marketing Over Coffee:    Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernising outdoor advertising     Direct Link to File     Brought to you by our sponsors: Terminus and LinkedIn     Previous Interview Her biggest lesson from writing the book     QR Codes are finally here     Digital ad pricing doubling and tripling through 2021     100+ Forms of out of home advertising     7:15 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.     From working with Volpe to SmartBear, to Ipswitch, to Lola until the pandemic hit     How to get in front of Hockey Parents The power of Airport Ads     18:39 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The cultural shifts as you go from 10 to 60 to 300 employees   Talking customer results from Reprise.com Working around dwell time Pitfalls to avoid with your creative Making marketing more creatively rewarding   The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!   Sign up for the Marketing Over Coffee Newsletter  to get early access! Our theme song is Mellow G by Fonkmasters.