Realtors: Stop Overcomplicating Facebook

In this episode of the The Katie Lance Podcast, Katie shares key takeaways from her recent live Facebook Masterclass and breaks down what’s actually working on Facebook for real estate agents in 2026. From the difference between personal profiles and business pages to why relationship-building still matters more than ever, this episode is packed with practical, simple strategies to help you stay visible without feeling overwhelmed. Katie also shares tips on Facebook Reels, engagement, community-building, and how to use Facebook more intentionally to stay top of mind with clients and referrals.Resources Mentioned:💻 Facebook Masterclass🎓 Join the #GetSocialSmart Academy 📅 Free Content Grid: Free Content Grid 📺 Subscribe on YouTube ❤️ Connect on Instagram