REB Business Empowerment Showcase: Adapt or fall behind: Michael Watson on how AI is reshaping real estate

In this episode of the REB Business Empowerment Showcase Podcast, editor Liam Garman sits down with Leesy CEO and co-founder Michael Watson to unpack how artificial intelligence (AI) is transforming Australia's real estate industry – and why adoption is now a competitive necessity, not a nice-to-have. Watson breaks down the widening gap between agencies that are embracing AI to drive efficiency, scale, and growth, and those being left behind by outdated processes and resistance to change. Drawing on real-world examples, he explains how poor or careless use of AI can expose agencies to serious risk, making the case for responsible, ethical implementation as a critical leadership issue. The conversation explores how AI-powered tools are already reshaping property management – from proactive rental reviews and rent roll retention to smarter business development and exclusive landlord lead generation. Watson also offers practical guidance for principals and leaders, outlining where to start, how to embed AI into everyday workflows, and why specialised, purpose-built tools will outperform generic solutions. Looking ahead, he paints a compelling picture of the next five years, where AI-driven efficiencies could dramatically increase portfolio capacity, free up time for higher-value client relationships, and redefine what high-performance agencies look like.