REB Business Empowerment Showcase: AI isn't just transforming how agents work. It's transforming how they win attention online

AI is rapidly changing the way real estate agents market properties, generate leads, and manage their businesses. But while the technology is more accessible than ever, many agents are still unsure how to use it effectively. Ahead of the REB Innovation Summit, Properti's Craig Deveson joins Liam Garman to explore how AI and automation are transforming the Australian real estate industry, and why the agents who embrace these tools now will be best positioned for long-term success. Want to see how you can harness the latest tech to scale your agency? Secure your place at the REB Innovation Summit here. Drawing on years of experience helping agencies leverage technology, Deveson explains why AI should be viewed as a tool to enhance agent performance, not replace it. From automating repetitive marketing tasks to improving visibility across digital channels, he shares how agents can use technology to create more opportunities while spending more time where it matters most: with clients. The discussion explores: How AI and automation are reshaping real estate marketing. Why the most successful agents use technology to amplify, not replace, personal relationships. The common mistakes agents make when adopting new digital tools. Why trusted advisers will become even more valuable in an AI-driven market. Enjoy the podcast.