REB Business Empowerment Showcase: Most agents have the data. Few know how to tell the story

Most agents walk into an appraisal armed with pages of statistics, market reports, and sales figures. But the best agents walk in with a story. Ahead of the second annual REB Innovation Summit, Property Analytics founder Andrew Stone joins Liam Garman to unpack why data alone doesn't win listings, and how agents can use market insights to build trust, demonstrate expertise, and convert more vendors. Want to see how you can harness the latest tech to scale your agency? Secure your place at the REB Innovation Summit here. Drawing on more than 15 years in property analytics, Stone explains why many agents either overwhelm vendors with information or fail to provide enough context to make data meaningful. Instead, he argues that successful agents are those who can connect the numbers to outcomes that matter. The discussion explores: The common appraisal mistakes costing agents listings. How leading agents use data to tell compelling stories. Why credibility and trust will become even more important in an AI-driven industry. The simple shift that can improve conversion rates immediately. Enjoy the podcast.