REB Business Empowerment Showcase: Property marketing for a new era

The Australian property landscape has changed dramatically in recent history, and much of that is driven by a shift in how consumers are searching for properties to meet their needs. On this episode of REB's Business Empowerment Showcase, host Juliet Helmke is joined by Trent Casson, managing director of residential at View Media Group, to discuss how the company is shaking up the property marketing landscape. Trent talks about the different approach View Media Group has taken with its listings portal, view.com.au, and why the company has made a strategic choice to make it as accessible as possible. He explains how performance marketing underpins the firm's strategy for connecting people across the landscape of real estate transactions. The duo also discuss how property marketing has changed in just a few short years, and the tools that agents are harnessing to enhance their client services.