REB Business Empowerment Showcase: Why coaching is becoming every agency's competitive advantage

The market hasn't beaten great agents. It has exposed the ones who stopped learning. On the REB Business Empowerment Showcase, Liam Garman sits down with coach Michael Sheargold to discuss why today's changing market is separating agents who adapt from those waiting for conditions to improve. Sheargold argues that many agents have only experienced one type of market, leaving them unprepared as buyer behaviour shifts and competition intensifies. He explains why the industry's best performers are focusing on new skills, better conversations, and stronger leadership rather than blaming market conditions. The discussion also explores the responsibility of agency leaders, with Sheargold revealing why coaching, communication, and understanding what success looks like for each team member have become more important than ever. Finally, the pair examine AI's growing role in real estate, why leaders should embrace technology without losing the human element, and how agencies can position themselves for long-term success regardless of where the market heads next.