REB Business Empowerment Showcase: Work smarter, not harder: Is your CRM actually working for you?

The technology agents rely on every day is changing fast. From AI and mobile-first CRMs to smarter automation, the next generation of real estate software could transform how agencies operate. On the REB Business Empowerment Showcase, Emilie Lauer sits down with LockedOn co-founders Luke Newton and Iain French to share the story behind the CRM, from spotting a gap in the market more than a decade ago to rebuilding the platform as the industry evolved. The trio explore how the industry's expectations have changed, shifting towards mobile-first CRMs – faster, simpler technology that helps agents spend less time on administration and more time winning business. Newton and French also discuss the rise of AI, the importance of protecting client data, and how customer feedback continues to shape the platform as technology and legislation continue to evolve. The trio also discuss how changing market conditions, compliance and customer expectations are shaping the next generation of real estate software – and what agencies need to do to keep up.