REB Discover: The data and AI shift reshaping agency performance

With more data at their fingertips than ever, agents who know which numbers matter can gain an edge. From pipeline health and competitor performance to sharper vendor conversations and better decisions, here's how to turn data into a competitive advantage On the REB Discover podcast, Liam Garman is joined by Damian Merchan, founder and CEO of Sonar AI, to explore how AI and data are changing the way real estate businesses measure performance and compete. The pair look at why having more data does not necessarily mean better decisions, and which numbers agents should actually be watching: from pipeline health and conversion rates to listing performance. They examine how competitor data can show agents where they sit in the market, who they are up against, and where there may be opportunities to improve their performance. The focus then shifts to vendor conversations, with data giving agents stronger evidence when discussing pricing, market shifts, and listing performance rather than relying on instinct alone. For principals and sales managers, the duo looks at how better data can reveal performance gaps across a team, identify where coaching is needed, and give leaders a clearer picture of what is driving results. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.