EPISODE · Jul 7, 2026 · 21 MIN
Rebecca Mankin on Avoiding Rural Health Funding Application Traps
from The Performance Prescription - A Healthcare Marketing Podcast · host Target Continuum
Rebecca Mankin, Founder and CEO of Mankin Consulting, joins Jerry Hofer to discuss two of the most common application traps that rural health organizations encounter: misunderstanding allowable uses of funding and failing to align projects with state priorities.Rebecca shares practical insights from years of experience helping healthcare organizations secure and manage grant funding, including why outreach and marketing activities are often allowable expenses, how compliance requirements are evolving, and why stakeholder engagement is critical before submitting an application.The conversation also explores innovative uses of funding for telehealth, cybersecurity, remote patient monitoring, and specialty care access in rural communities.
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Rebecca Mankin on Avoiding Rural Health Funding Application Traps
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