Reborn in the USA? DAZN targets Hispanic growth

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross puts DAZN’s ‘landmark’ US deal under the spotlight: will sublicensed Spanish-language rights to Uefa club competitions help it break through to the mainstream?Ben Cronin takes us through Mastercard’s new Billie Jean King Cup sponsorship, and then joins Jonathan Rest to dive into SailGP’s expansion plans, its celebrity investors and where the ROI is coming from.We also look at what’s new at Wimbledon, what to expect from Uefa Women’s Euros viewer interest and unusual twists in Scottish football sponsorship.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Jonathan Rest, Martin Ross, Ben CroninEditor: Lumi Lehmuskallio Sources:1. DAZN nets Spanish-language UCL rights in US2. DAZN seals first CWC sublicence, more coming3. Mastercard nets ranking sponsorship in BJKC deal4. SailGP begins search for new teams, investment5. EXCLUSIVE: SailGP nets Emirates, DRP World as global sponsors6. Wimbledon targets ‘largest possible’ audience with later finals slot  Hosted on Acast. See acast.com/privacy for more information.