Recapping AOA-36: Patient Engagement and the Future of Marketing Your Medical Practice

After participating in the 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of marketing for ENT practices, we wanted to share a handful of our key takeaways with listeners. One of the things we continued to hear throughout the conference was that with the rise of online reviews, more educated patients and increasing price transparency, a comprehensive (and engaging) marketing plan is vital to maintaining both the short- and long-term sustainability of independent medical practices throughout the country. Not only that, but effectively running and marketing your practice is now a team sport more than it ever has been in the past. Your frontline employees and support staff play a significant role in patient satisfaction and retention (beyond the care you provide). Join us as we break down how current developments in healthcare marketing and delivery are going to be game-changers for your medical practice and what you can do to capitalize on them to drive referrals and keep you one step ahead of the competition.